With the festive party season fast approaching, Liverpool-based accommodation brand SevenStay Aparthotels has unveiled a witty and relatable campaign encouraging partygoers to plan ahead and avoid the dreaded post-night-out transport nightmare. Centred around the cheeky tagline “You know how this ends,” the campaign highlights a familiar holiday pitfall: starting the evening with plans to catch the last train home, only to end up with “one more drink, one more bar, and one very expensive journey home.” By positioning its stylish city-centre aparthotels as the ultimate Christmas party base, SevenStay is urging revellers to “wake up closer, with no regrets” and ensure their festive nights end in comfort rather than chaos.
Key Campaign Highlights & Booking Benefits: Book Early, Better Rates: Early bookers secure the best tier pricing ahead of peak December dates. Book Direct Value: Guarantees access to the best available rates across SevenStay’s city-centre apartments. Stress-Free Celebrations: Eliminates late-night queueing, surge-priced taxi rates, and missed midnight trains.
“We’ve all been there—promising ourselves we’ll take the sensible option, only to end up scrambling for a way home in the early hours. Our Christmas campaign takes a lighthearted look at those classic festive party moments and offers a simple solution: book your room now, and the future you will be very grateful.”
SevenStay’s city-centre locations provide groups, couples, and corporate partygoers with fully equipped, luxury aparthotel suites across three key sites in Liverpool City Centre: from their central business district site on Old Hall Street, which opened earlier this year, to locations on the famous Bold Street and in the heart of the nightlife scene on Fleet Street, facing Concert Square.
SevenStay recently became an official partner with Visit Liverpool, the official tourist board and destination website for Liverpool.
