Shoppers in Kingston-Upon-Hull are being treated to a brand-new pop-up retail store from popular clothing brand Weird Fish, which opened at the beginning of September in Princes Quay.

The latest clearance store to arrive in Princes Quay can be found on Level 3 within the shopping centre’s dedicated outlet area and will remain in situ over the Christmas shopping period.

John Stockton, managing director at Weird Fish, has expressed his excitement after opening in the city, commenting: “This is our first pop-up store to open in Hull and we’re very excited to join the Princes Quay line-up; our store is dedicated to bring plenty of bargains to the city’s shoppers.

“Hull is renowned for being a port city with a strong maritime heritage and so it was an obvious choice for Weird Fish – as we also have a strong connection to the great outdoors, reflected in our relaxed and easy-to-wear clothes.”

Born from a love of the great outdoors, Weird Fish offers well-made, easy-going clothes that evoke that ‘forever weekend’ feeling. The clothing brand offers a wide range of apparel including men’s, women’s and children’s wear.

Shoppers can enjoy discounts of up to 70% on high street prices at the Princes Quay’s Weird Fish outlet store, with new stock arriving regularly.

John Magee, Princes Quay Centre Manager, said: “Were delighted to welcome Weird Fish to Princes Quay and so far it’s been a real hit with our shoppers. Fitting into our outlet level, we’ve had some great feedback and it’s always a pleasure to introduce something new to the city.”