As transformation works continue at the future £3.5m Central Bay site, MediaCity has announced a major update to its offering – a new bar and microbrewery to be launched by established Salford entrepreneurs and brewers SEVEN BRO7HERS BREWING CO.
Named ‘11 Central’ in honour of the seven brewing brothers joining forces with their siblings SISTERS DISTILLERY to create the largest family of alcohol makers and operators in the industry, the new site will have an internal square footage of 7,000 sq ft and a substantial terrace of 2,000 sq ft overlooking key Salford landmarks.
With capacity for 600 visitors on its striking waterfront terraces alone, Central Bay will be a major boost to Salford’s local economy.
Part of MediaCity’s strategic vision for the future of the area – Salford Quays: A New Vision 2030 – Central Bay will be one of the biggest independent food and drink operations in the North and a first for Salford; it will house four new independent restaurants, 20 kitchens, shipping container food pop-ups, family events, indie markets, live music performances and recreation space for children.
Within the scheme, 11 Central will also offer visitors a mix of drink, food, live music, bar games and waterside views from the terrace. Staying true to the siblings’ ethos and inspired by their father’s home brewing, 11 Central by SEVEN BRO7HERS will serve authentic artisan beer, expertly brewed just a few miles away in Salford, while SISTERS DISTILLERY will take care of the spirit selection on offer, as well as host gin-crafting sessions available from launch throughout summer.
Keith McAvoy, CEO of SEVEN BRO7HERS BREWING CO, says: “This is such an exciting project for us and a huge addition to our portfolio, adding a new dimension to the SEVEN BRO7HERS BREWING CO offering while still staying true to our roots.”
Ben Hey, Portfolio Manager across Quayside MediaCIty, adds: “The delivery of Central Bay will mark the first milestone in the transformation of Quayside MediaCity in line with our shared vision with Salford Council to create a vibrant town centre offering for the community. Supporting local independents is a key part of the strategy and for SEVEN BRO7HERS BREWING CO to make further commitment to MediaCity by launching its micro brewery here is fantastic.
“Combined with the opening of the new University Campus of Football Business (UCFB) and the Global Institute for Sport (GIS) campus in Quay Plaza, in September, this southern stretch of waterfront is set to be enlivened, boosting the local economy and creating opportunity.”
Blend Family, the operator behind the British Street Food Awards 2022 – ‘Food Hall of the Year, Cutlery Works’, in Sheffield and The GPO in Liverpool, has been brought on board to run and develop the food hall, which will be known as Kargo, as well as the street vendor elements of Central Bay which will be branded Kargo Mkt – aligning with the area’s rich history, with Central Bay named after the original stretch of dock which was once a thriving loading bay during the industrial revolution.