New state-of-the-art FITISM personal training gym to open at Somerford Park

A new small group personal training gym is opening at Somerford Park Farm in Congleton on 2 December and promises members ‘a health and fitness experience unlike any other in the area’.

The new 3000 sq ft facility is by FITISM, which already has two successful gyms in Wilmslow and Bakewell. It will specialise in providing small group fitness sessions and personal training, delivered by some of the best and most experienced trainers in the UK, as well as nutrition programming by its in-house registered nutritionist.

FITISM’s holistic approach to health and fitness also encourages members to think beyond the gym, with a personalised accountability programme to help achieve goals, enhance overall wellbeing and focus on nutrition. All members undergo an in-depth body scan which provides analysis and benchmarking on body composition and biological age to help support their training goals. A bespoke app also provides ongoing support, group communication and easy booking.

FITISM director, Ali Crawford said: “Our new FITISM Somerford personal training gym will provide people in the area with something completely different to what’s currently available, and we’re really looking forward to welcoming new members to our FITISM family.

“As well as offering expert training, fitness programming and nutritional support, one of the things that sets us apart is our community feel, and how we bring together likeminded people to support each other’s training and progress in a welcoming and friendly environment. We cater for all abilities, and all ages, as everything is tailored to an individual’s goals. We also host events, ALPHA, GAMES, community evenings, talks, Q&A sessions and collaborations with local businesses.

“More than £150,000 has been invested in our new site to create an inspiring environment with the latest facilities. And being located at Somerford Park Farm equestrian centre gives us some amazing views of the countryside and easy to access from both Holmes Chapel and Congleton.”

Ali added, “We’ve been helping everyday people become leaner, stronger, fitter, healthier humans through our FITISM concept and we can’t wait to continue to build on this with our third gym in the Somerford area.”

FITISM Somerford will be managed by Richard Keyworth, who has more than 20 years’ coaching experience, supported by other training experts Layla Bannard-Smith, Matt Kay and Rebecca Sampson. They will offer ‘BUILD’ Small group strength and conditioning sessions and ‘BURN’ group fitness sessions alongside 1:1 Nutrition and Accountability Coaching.

Richard said, “Now is a great time to join our FITISM family and benefit from a healthier, fitter lifestyle as we head into 2024. We’ve got some fantastic opening offers and will be running our famous six-week challenge at the beginning of the year. So if anyone is thinking of starting a new training programme or switching up their current regime we’d love them to come down and see what we’re all about and for a look around.”

For more information on FITISM Somerford’s membership options and opening offers visit

FITISM Somerford is located at Somerford Park Farm, Holmes Chapel Road, Congleton, Cheshire, CW12 4SW

Ex-England Cricket Captain Michael Vaughan will officially launch FITSIM Somerford at an invite-only event on Friday 1st December. For more information regarding the event and to be added to the guest-list please email

There is also the opportunity to join the FITISM Somerford team, they are currently looking to recruit an enthusiastic, passionate individual to join the team and help them deliver the ‘FITISM Experience’ to new members at FITISM Somerford.


Established in 2013, FITISM now has three gyms within the group – FITISM Bakewell, Wilmslow (launched 2017) and Somerford (launching December 2023)

We specialise in helping everyday people become leaner, stronger, fitter, healthier humans.

Our team of coaches and our in-house nutritionist provide the highest quality coaching, programming and aftercare in the most welcoming and inspiring environments.

What makes FITISM so unique and distinct to its competitors is our amazing community. As one member puts it “FITISM is the ‘Cheers’ equivalent of a gym, where everyone knows your name and has your back.” As well as making fantastic friendships, members can choose to take part in many events, ALPHA, GAMES, Community evenings, talks, Q&A sessions, collaborations with local businesses etc.

When you join FITISM you are joining a training, nutrition and accountability coaching system with one goal in mind; to get you a result! 

Our system is built around 13 week blocks of progressive training supported by a nutrition and coaching approach to complement the training you do in the gym.
We offer two types of sessions – BUILDS and BURNS.
• BUILD sessions are delivered in small groups of no more than five other members and are designed to increase lean muscle tissue (tone up).
• BURN sessions are delivered in larger groups, designed to increase aerobic capacity (fitness).

We also have a FITISM 6 Week challenge programme. This includes:
FITNESS – Access up to 7 sessions each week delivered by FITISM Personal Trainers
NUTRITION – Work 1:1 with our in-house registered nutritionist
ACCOUNTABILITY – A 1:1 accountability coach to keep you on track
RESOURCES – A step by step nutrition plan, including daily meal plans and recipes
MEASURE – Use the latest digital tools to monitor your progress

Memberships range from £35 per week to £57 per week.
All memberships include exercise elements, nutrition elements and accountability elements.
You can read more information here:

FITISM Somerford has a number of opening offers including huge discounts (up to 40% off) on our 6 Week Challenge and monthly memberships (for life), for the first 150 Founder Members. For more information schedule a call with one of the team