In the 2023 season of The Hundred, Manchester Originals have achieved remarkable success, selling a record-breaking total of 59,673 tickets for their home fixtures at Emirates Old Trafford. This reflects a significant 22% increase from the previous year, with both new and returning fans embracing the thrilling combination of cricket and music.
Manchester Originals achieve record-breaking success in the 2023 season of The Hundred, with a grand total of 59,673 tickets sold across its home fixtures at Emirates Old Trafford. This is an impressive 22% increase from 2022 – as both new and returning fans flocked to enjoy an exhilarating line-up of cricket and music.
The derby-double header against Northern Superchargers on Sunday 20th August proved a particular highlight for the Manchester Originals team, with a record attendance of 10,143 for the women’s match and 18,370 for the men’s.
These figures form part of the staggering 580,000 total number of tickets sold for The Hundred across the UK, in a season which saw the highest ever attendance for the women’s competition – breaking the 2022 global record for total attendance at a women’s cricket competition – and an attendance of over 300,000 at the final. On television, eight of the women’s games feature in the top 10 most-watched women’s domestic sports broadcasts on Sky Sports in 2023.
This year, both The Hundred and Manchester Originals equally saw the growth of dedicated and highly engaged fandom across their digital channels, with a 50% growth in video views from 2022 as figures reached 70 million.
Diversity and Outreach
Diversity and inclusivity are also at the forefront of Manchester Originals’ success, with 30% of tickets for home matches going to female buyers, 22% to juniors and 44% to families, marking an increase in female and junior buyers from last year. This diversity in the audience reflects the event’s wide-reaching appeal across communities and is testament to its aim of making cricket fun and accessible for all.
Partnerships and community outreach has also dialled up in quantity and quality this year. In total, Manchester Originals has delivered 45 player appearances across 22 community activities, engaging with over 5,000 fans. Highlights included Manchester Originals’ involvement in “Eid in the Park” – where the team worked alongside Chaiiwala and Cheadle Mosque to join 3,000 people in celebration on the blessed day of Eid – and Manchester Day, where the team joined forces with KP to offer 1,000 children the opportunity to give cricket a go through various challenges.
The 2023 season of The Hundred, which marks the competition’s third year, has seen the highest standard of cricket to date across both the men’s and women’s matches. The Manchester Originals’ men’s team provided an exceptional performance, culminating in an unforgettable eliminator match against Southern Brave. Despite just missing out on a spot in the final against Oval Invincibles, the team exhibited remarkable skill in a performance to be proud of.
Manchester Originals and England men’s team captain, Jos Buttler, provided a particularly impressive performance, securing the title of highest run-scorer with 391 runs. Jamie Overton, meanwhile, earned most valuable player following his stellar all-round performance on the team.
Despite frustrating weather interruptions, the Manchester Originals women’s team equally showcased their talent in home matches against Birmingham Phoenix and Northern Superchargers, where they came out victorious. Noteworthy individual performances, including Fi Morris’ competition-best figures of 5 for 7 in The Hundred and quality contributions of oversees players Deandra Dottin, AJ Wellington, and Laura Wolvaardt, have set the stage for the team’s future success.
Jos Buttler, men’s captain of Manchester Originals, commented: “It’s been a brilliant year for Manchester Originals and The Hundred. Seeing the support from fans has been amazing, and it’s great to see audiences growing. This year has definitely felt like a real step up from 2022. I’m excited to see what the future of Manchester Originals has to offer – I’m sure the 2024 season will have great things in store for the team!”
Sophie Ecclestone, women’s captain, added: “I’m super proud of the team and all our achievements this year. Even without an overall win, we’ve seen some unmissable performances and have a lot to celebrate. It’s great to be able to share the highs and lows with so many fans and see them enjoy all that The Hundred has to offer.”
For more information about The Hundred, and to sign up for priority tickets for the next season, visit: https://www.thehundred.com/