Northern Monk started life in a parent’s cellar in 2013, and in five years, has grown into one of the top 100 breweries in the world according to Ratebeer, and exports to 23 countries worldwide. Northern Monk has undertaken a hugely successful journey since its inception, and today, the Leeds-based brewery is revealing a refreshed identity that illustrates the evolution of the brand.
Following a hugely successful crowdfunding campaign where the brewery raised 1.5m in 13 days, Northern Monk’s rebrand has been completed by Leeds-based strategic brand design agency, Robot Food. The refreshed logo features a much cleaner, simpler compass design, with the original monk icon remaining the same.
For the new can designs, Robot Food used illustration and colour to create a world around the beers, capturing the emotion behind each. Colour is used to evoke the nature of each beer style and flavour, from calming session-able blues to bold, fiery IPAs. Each beer has been given its own personality and story that was then used to influence the illustration. The energetic ‘burst’ demonstrates the distinctive, ownable characteristics of each product.
The rebrand also sees two new beers entering Northern Monk’s core range. Origin, a brand new 5.7% gluten-free IPA, and the introduction of Striding Edge. This beer was originally released as part of Northern Monk’s Patrons Project series and was so well-received that this light IPA has been re-introduced and built into the core range.
The rebrand is brought to life further through Northern Monk’s new website. The website project was completed by Leeds-based website developer, Built by Mike.
Speaking about the rebrand, Founder of Northern Monk, Russell Bisset says: “The intention of our crowdfunding campaign was always to refresh, expand and reach more people in new places. We needed every element of our brand to be representative of how far we’ve come since the beginning our journey and give our supporters something to get excited about. Robot Food understood our vision, we trusted them to amplify what we saw as important for our brand and the end result is something that we’re both really proud of.”
Rich Robinson, Senior Designer at Robot Food says: “Northern Monk is a pillar of not just our community, but of northern brewing. Their beers are explosions of creativity that thrive around this. We wanted to better tell this story through each core range beer.”
“We began by refining the monk and clarifying his role in the narrative. The monk now acts as a constant beacon, symbolising the brand and the attitude of the brewery. A burst emanates from the monk as a visual expression of the flavour and character of each core beer. Our deep-dive into the brand gave us the insight to create concepts behind each beer and carve a narrative that reflects their flavours and origins.”
The rebrand will be rolled out across all can designs, online channels and both Northern Monk Refectory sites.