Lovisa, the global fashion jewellery giant loved for its look-of-the-moment styles at affordable prices, will open at Metrocentre this Wednesday 22 April, bringing its new store concept to the North East for the first time.
Customers can look forward to a modern, spacious aesthetic, specially designed to enhance the shopping experience at the all-new Lovisa store, which will be located in Lower Red Mall – part of Metrocentre’s thriving fashion hub.
On display will be over 15,000 different pieces of jewellery, ranging from earrings, necklaces, rings, bracelets, bangles and hair accessories. With 150 new arrivals each week, there’s something for every look and budget, from as little as £2.50 and upwards.
Also available in-store will be Lovisa’s professional piercing service, free with the purchase of any piercing studs. Prices start from £16 with a choice of hypoallergenic finishes including surgical stainless steel, sterling silver, titanium, 9ct gold and 14ct gold, along with the brand’s best-selling waterproof collections – ideal ahead of the 2026 summer holiday season.
To help celebrate the store’s launch, the first 30 customers to pop in for a piercing will receive a complimentary goodie bag, including after-care solution, ‘Pierced by Lovisa’ pencil case and, for customers aged 9 and under, a special ‘doughnut pillow’ to aid sleep after piercing.
The brand will also be hosting one of its popular ‘piercing parties’ during its opening week where customers can choose their ear, helix or nose piercing placement, with the studs of their choice, to a backdrop of music, cupcakes and non-alcoholic bubbles.
Running throughout will be special promotions including 4 for £10 on selected earrings and rings, 3 for £12 on selected earrings, rings, necklaces and bracelets, and 3 for £18 on selected waterproof and hypoallergenic earrings. Ideal for those who like to stack, layer, or mix and match.
Gavin Prior, Centre Director at Metrocentre, said: “Lovisa is another great addition to Metrocentre, perfectly complementing our best-in-class fashion hub by bringing its extensive range of trend-driven, budget-friendly jewellery and hair accessories. All of which customers can browse within the spacious, stylish surroundings of Lovisa’s new concept store – only the third of its kind to be rolled out in the UK and the very first in the North East.”
Steven Malcolm, Regional Manager for Lovisa in the North East, said: “Lovisa is a brand that was born out of a passion for fashionable, accessible jewellery, with our creative team drawing inspiration from couture runways and the latest street trends to design collections that are as affordable as they are wearable. We have been keen to bring these different styles to Metrocentre for some time now, so we cannot wait to launch.”
Joining Lovisa nearby in Red Mall this summer will be Hollister, owned by Abercrombie & Fitch, which is set to open a new 6,000 sq ft unit showcasing a selection of clothing, accessories, and fragrances in its latest shop format.
