Ghazal Fashion chose Liverpool as its first location in the UK because it shares the brand’s strong sense of identity and love of glamour.
“The city reflects the very essence of our brand: bold, glamorous, and unapologetically confident,” says Ghazal Fashion founder Ali Hamad.
“Liverpool has a vibrant fashion scene and a culture that embraces individuality and sparkle, much like our designs.”
Although new to the UK, Ghazal Fashion began in Turkey 20 years ago, with its roots in a passion for high-end design and exceptional craftsmanship.
It opened its first store in 2005 in Istanbul’s Marter district, renowned as one of Turkey’s fashion and textile capitals.
What started as a small enterprise has grown into a large-scale business, expanding across the region with production facilities employing more than 150 skilled makers in Marter and Çağlayan, as well as Ajman in Dubai.
Ghazal Fashion also has an international team of Syrian, Lebanese and Turkish designers who create truly distinctive occasion wear which brings together Middle Eastern opulence with modern European elegance.
Having established a strong presence in the Turkish and Gulf markets, Ghazal Fashion is bringing its stunning range of evening gowns and kaftans to the UK.
The new store in Liverpool City Centre, on Williamson Street had its grand opening on Saturday November 1, with a fashion show from 2pm to 6pm putting Ghazal’s beautiful head-turning designs in the spotlight.
“We’ve spent nearly two decades perfecting the art of occasion wear, now our aim is to bring the Dubai glam experience to the UK, introducing something truly new to the local market,” says Ali.
“These are statement pieces that go beyond the minimalist trends seen across most UK fashion brands. We want to give Liverpool women access to the same level of luxury and glamour found in Dubai’s fashion houses, tailored to match the distinctive style and energy of the Scouse community.
“We’re blending Dubai’s luxury with Liverpool’s attitude: bold, glamorous, and unmistakably unique.”
